About Us

VRIHORA is Gujarat’s trusted destination for affordable, premium imitation jewellery and fashion accessories. Founded in Ahmedabad by Reena Joshi, VRIHORA began as a small home-based venture built on a simple belief — that every woman deserves to feel beautiful without breaking the bank.

What started with a handful of designs shared with family and friends has grown into a brand serving customers online and offline — through Instagram, WhatsApp, exhibitions, and our own website — carrying carefully curated collections including Kundan, Anti-Tarnish, Kashmiri, Rajwadi, AD Diamond, Navratri, and Heritage designs

Our Mission

To make premium-looking, quality imitation jewellery accessible and affordable for every woman — whether student, working professional, homemaker, or bride-to-be — through honest pricing, anti-tarnish craftsmanship, and a shopping experience built on trust.

Our Vision

To become Gujarat’s — and eventually India’s — most trusted name in affordable luxury jewellery, recognised for authenticity, craftsmanship, and a customer-first approach, with VRIHORA in every woman’s jewellery box.

Meet Our Team

David

Fashion Design

Anna

Fashion Design

Bruno

Fashion Design

Maria

Fashion Design