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About Us
VRIHORA is Gujarat’s trusted destination for affordable, premium imitation jewellery and fashion accessories. Founded in Ahmedabad by Reena Joshi, VRIHORA began as a small home-based venture built on a simple belief — that every woman deserves to feel beautiful without breaking the bank.
What started with a handful of designs shared with family and friends has grown into a brand serving customers online and offline — through Instagram, WhatsApp, exhibitions, and our own website — carrying carefully curated collections including Kundan, Anti-Tarnish, Kashmiri, Rajwadi, AD Diamond, Navratri, and Heritage designs
Our Mission
To make premium-looking, quality imitation jewellery accessible and affordable for every woman — whether student, working professional, homemaker, or bride-to-be — through honest pricing, anti-tarnish craftsmanship, and a shopping experience built on trust.
Our Vision
To become Gujarat’s — and eventually India’s — most trusted name in affordable luxury jewellery, recognised for authenticity, craftsmanship, and a customer-first approach, with VRIHORA in every woman’s jewellery box.



