2. Privacy Policy

Effective Date: [10/07/2026]   |   Business: VRIHORA (by HRV Trends)   |   Ahmedabad, Gujarat, India

This Privacy Policy explains how VRIHORA collects, uses, stores, and protects your personal information when you visit vrihora.com, place an order, or contact us via WhatsApp, Instagram, email, or phone. This policy is aligned with the Information Technology Act, 2000, the IT (Reasonable Security Practices) Rules, 2011, and applicable provisions of the Digital Personal Data Protection Act, 2023.

2.1 Information We Collect

Personal Information: Name, mobile number, email address, billing and delivery address, provided when placing an order, creating an account, or contacting us.

Payment Information: Payments are processed by our third-party payment gateway partner (e.g., Razorpay/PayU/similar). VRIHORA does not store your full card, UPI PIN, or net-banking credentials on its own servers.

Usage Data: Pages visited, time spent, device/browser type, and approximate location, collected via cookies and analytics tools (e.g., Google Analytics, Meta Pixel).

Communication Data: Messages exchanged with us on WhatsApp, Instagram DMs, email, or the website contact form, used for order support and query resolution.

2.2 How We Use Your Information

  • To process, pack, and deliver your orders, and communicate order/shipping status
  • To respond to queries, complaints, and return/exchange/refund requests
  • To send order-related and (where opted in) promotional updates via WhatsApp, SMS, or email
  • To improve our Website, product range, and customer experience
  • To run advertising and remarketing campaigns on Meta/Instagram and Google, using aggregated or pseudonymised data where possible
  • To comply with legal, tax (GST), and regulatory obligations

2.3 Sharing of Information

We do not sell or rent your personal information. We share data only with:

  • Courier and logistics partners, to fulfil delivery
  • Payment gateway providers, to process transactions securely
  • Marketing/analytics platforms (Google, Meta), in aggregated or pseudonymised form for advertising and website analytics
  • Government or regulatory authorities, where legally required

2.4 Cookies & Tracking Technologies

Our Website uses cookies (including for WooCommerce cart/session management, Google Analytics, and the Meta Pixel) to remember preferences, maintain your cart, and understand site traffic. See our separate Cookie Policy for full details and how to manage cookie preferences.

2.5 Data Security

We use SSL encryption on our Website and rely on PCI-DSS compliant payment gateways for transactions. We take reasonable technical and organisational steps to protect your data; however, no method of internet transmission is completely secure, and we cannot guarantee absolute security.

2.6 Data Retention

We retain order and transaction data for as long as necessary to fulfil orders, meet accounting/tax record requirements under Indian law (generally up to 8 years for GST records), and resolve disputes.

2.7 Your Rights

  • Request access to the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data, subject to legal/accounting retention requirements
  • Opt out of promotional messages at any time by messaging “STOP” on WhatsApp or unsubscribing via email

2.8 Children’s Privacy

Our products and Website are intended for users aged 18 and above. We do not knowingly collect personal data from children.

2.9 Third-Party Links

Our Website and social pages may link to third-party platforms (Instagram, YouTube, WhatsApp, Meesho, Amazon, Flipkart). We are not responsible for the privacy practices of these third-party platforms.

2.10 Grievance / Data Protection Contact

For any privacy-related question or to exercise your rights, contact: VRIHORA — Email: vrihora@gmail.com | WhatsApp: +91 97145 55365